Seerat, Ayesha, Hamna Arshad, and Sumaiya Javed. 2023. “The Impact of Innovation and Covid-19 on Performance of Listed Firms of Pakistan: Challenges and Implications of New Practice”. Informative Journal of Management Sciences (IJMS) 2 (2):64-76. https://www.cubicjournals.com/index.php/IJMS/article/view/30.