Role of Digital Marketing in Covid-19

Abstract

The Covid-19 epidemic is a difficult issue for businesses to deal with. Small enterprises find it difficult to survive in a severe economic crisis as a result of the global recession and social isolation.  Before the Pandemic, global businesses, particularly the retail industry, relied on traditional marketing tactics to attract customers. During a pandemic, however, individuals become separated, reducing the efficacy of outdoor advertising and other traditional marketing initiatives. The global recession during the business age diminishes consumers' purchasing power, which has an impact on the profitability of the company. Businesses must rely on cost-effective marketing channels at that time to withstand the economic crisis. Because of their hectic daily routines, clients are willing to pay high prices for online products in the digital marketing business, which is changing corporate patterns, according to the discussion above. Digital marketing methods have also substantially overtaken conventional marketing approaches in recent years, owing to the country's present epidemiological scenario. Because of the global crisis, firms are forced to use less expensive marketing strategies that reach a large number of individuals in a short amount of time.